The reinvention of the Forum has resulted in a world-class entertainment venue that bridges its iconic past with today’s state-of-the-art technology and amenities. The reinvention of the Forum has created the largest and most important indoor performance venue in the country designed with a focus on music and entertainment. The Forum reinvention was inspired by the venue’s original 1967 design, and includes upgrades to the entire venue site. Among the key features that were resurrected in an effort to replicate the original design principle is the exterior color of the venue, which was repainted to the 1960s “California sunset red,” now officially known as “Forum Red.” The renovation of the 40,000 square foot outdoor terrace surrounding the perimeter of the building offers upgraded food and beverage amenities to elevate the guest experience, including options from some of SoCal’s most celebrated brands.
The Forum opened on January 15, 2014 with the Eagles, following a complete reinvention that has made the arena the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl was completely modernized and feature flexible seating, ranging from 17,500 seats to 8,000 seats, enabling the venue to attract a wide variety of events.
In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall will separate this concession area from the arena floor, ensuring fans do not miss a moment of the performance. Additionally, the Forum will deliver a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and will include seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers.